Uncovering the Future of Blockchain and Web3 with Bill Decker

In a special episode of our podcast, we delve into the evolving world of blockchain and Web3 with the expert guidance of Bill Decker. As the Chief Marketing and Revenue Officer at Layer One Blockchain and a board member at Next Chain Ventures, Bill is uniquely positioned to share insights that matter for both investment groups and growth-stage business owners navigating the blockchain and Web3 space.

The Future of Blockchain and Web3

Key Insights from the Conversation

1. An Unconventional Path: From Comedy to Corporate Leadership
Bill’s background in NYC’s stand-up comedy scene may seem worlds apart from his current role in blockchain, but he credits this experience with teaching resilience, a vital skill in sales and marketing. He explained, “Comedy and business both demand quick thinking and resilience—two skills I bring to the blockchain world.” This colorful journey set the stage for Bill’s unique approach to marketing in a high-tech industry.

2. Blockchain Basics: The Key to Success
Bill highlighted the importance of fundamental business principles for succeeding in blockchain, emphasizing the questions: Who is our customer? What is their problem? How do we solve it, and what makes us unique? He added, “Blockchain is complex, but without clear business fundamentals, even the best tech won’t succeed.” For Bill, applying “Business 101” is essential for converting complex blockchain solutions into clear customer value.

3. Unlocking New Markets in Web3
One of the challenges Web3 faces is reaching new audiences, as Bill noted that most projects target the same committed base. “Web3 can only grow if it reaches beyond its current echo chamber,” he said, referring to the potential of engaging “curious consumers” outside the blockchain ecosystem. Bill emphasized the importance of creating user-friendly experiences and accessible messaging to expand Web3’s appeal.

4. Best Practices in Sales and Marketing
Bill underscored the value of transparency and simplicity in sales. “In blockchain, honesty is everything,” he remarked, noting how clear, honest messaging helps bridge the trust gap in a rapidly evolving field. He also discussed the need to align compensation models with team goals to maintain motivation and growth in high-stakes markets.

5. Building and Managing High-Performing Sales Teams
Bill shared insights on building a high-performance sales team, focusing on nurturing a culture of learning and growth. “High-performing teams aren’t just skilled—they’re constantly learning,” he explained. Bill believes in supporting talent development as a key to retaining the best people, especially in a competitive industry like blockchain.

6. Crafting Strong Brands and Strategic Partnerships
A powerful brand and strategic partnerships are crucial to establishing credibility in blockchain, Bill noted. “Blockchain’s potential lies in trust and transparency,” he said, “and partnerships with trusted brands are a powerful way to build credibility.” His approach to branding emphasizes authenticity, which he views as foundational in an industry still gaining mainstream acceptance.

7. Gamification for Corporate Learning
Bill also explored how gamified learning—common in gaming—is making its way into corporate settings. “People learn better when it’s fun,” he explained, advocating for a shift in corporate learning approaches. Bill sees great potential for companies to increase engagement and retention by incorporating gamification into their employee development strategies.


Why Tune In?

Bill Decker brings clarity, humor, and deep insights to this conversation, offering listeners practical advice and forward-looking perspectives on blockchain and Web3. Whether you’re part of an investment group, running a business, or simply curious about Web3, this episode is a valuable opportunity to learn from one of the field’s top influencers.

Don’t miss these insights! Tune in to explore the future of blockchain and Web3 with Bill Decker.

Next Chain Blockchain Ventures